Cultural assets are entering the public domain — legally free for the first time in nearly a century. We curate them. We elevate them. We drop them.
The Maltese Falcon. Nancy Drew. The original detective novel as a lifestyle brand.
The 2034 cohort — Superman, Batman, early video game IP. Dormant, not public. Acquisition targets.
Universal's 1931–32 cohort: Dracula, Frankenstein, The Mummy. Entering PD in 2027. Iconic. Untouchable in print form.
Betty Boop. Popeye. Pluto (originally Rover). Buck Rogers. The Fleischer and max Fleischer visual language.
Popeye, Charlie Chaplin's The Circus, Peter Pan illustrations, early Tintin (US). The start of the window.
Free to use nowBetty Boop, Nancy Drew (first 4 books), The Maltese Falcon, Blondie / Dagwood, Pluto (Rover), Buck Rogers, early Mickey.
Free as of Jan 1, 2026Universal Dracula look, Frankenstein look, early talkies. Monster aesthetic at its peak.
IncomingSuperman (1938), Batman (1939). Massive recognition. Litigation-prone. The long game.
Long horizonThe public domain is the world's largest forgotten archive — and no one is curating it properly.
We're not just selling vintage t-shirts. We're building the intellectual infrastructure to systematically identify, score, and monetize cultural assets as they legally become available. Public domain is the proof of concept. Dormant IP acquisition is the growth engine. The legal framework is the moat.
Trademark diligence is non-negotiable. We don't put logos on products. We put a house aesthetic on legally clean cultural material — and we build collection brands that outlast any single character.